It is in this context that the Swiss branch of the NGO B Lab was founded in 2014 by Jonathan Normand, Executive Director, to develop these four pillars on a national scale:
1. B Impact Assessment (BIA) & B Corp Certification Management:
The free and confidential BIA analysis tool allows companies to assess their societal, environmental and economic impact. From a score of 80 points out of 200, a company obtains the B Corp. certification. B Lab Suisse supports them in this process. Currently, 25 Swiss companies from different sectors and sizes are certified by B Corp.
2. B Academy – B Leaders:
B Lab supports university teaching and research on impact measurement methods, and helps to train the leaders of tomorrow.
3. Legal innovations:
B Lab connects the actors of the legal world to develop legal innovations such as the legal form of benefit corporation currently in force in three countries and 34 States in the United States.
4. Engagement programs:
B Lab activates companies in a region to encourage them to assess and improve their social and environmental performance through the BIA. It offers workshops, conferences, and coaching to ensure that participants get the most out of the program.
Best for Geneva is B Lab Switzerland’s pilot engagement program launched in 2018. It has successfully engaged more than 340 public and private organizations to measure their impacts and improve their societal and environmental practices. The continuation of this program is being launched nationally this year and is called the Swiss Triple Impact. Its aim is to encourage all Swiss companies to measure their social and environmental performance. Indeed, this makes it possible to take stock of the operational practices of Swiss companies relating to the environment, local authorities, employees and customers and, in a second step, to identify practices to be improved. This program will ideally be initiated in partnership with the federal government, civil society and private companies. Together this will form a powerful force to meet Switzerland’s Agenda 2030 of achieving the 17 Sustainable Development Goals. Today, rethinking the way the economy works while offering opportunities to solve the challenges of the millennium is a matter of course. It is commonly accepted that an inclusive economy creates more resilient and viable businesses under these new conditions, in order to achieve shared and sustainable prosperity.
B Lab is a non-profit organization serving a global movement of people who use business as a force for the public interest. Its vision is that all companies will compete to be the best for the world and, as a result, society will enjoy more shared and sustainable prosperity.
Thanks to a global network established in 60 countries, B Lab is ideally positioned to accelerate this cultural change.